Mission
The mission of EasyZzz.com is to offer the comprehensive collection of hotels,
vacation rentals and bed & breakfasts from all corners of the world to provide
a network able to support sponsorship ventures for small to medium sized suppliers
providing goods and services to tourists visiting their area.
Inception
EasyZzz (pronounced Easy-Zees) was created in spring 2003 by 4 members of
Travel-Italy.com when business was near a low point because of several factors
including the beginning of the war in Iraq and the SARS epidemic. By offering services for travelers only to Italy,
Travel-Italy.com was subject to the 'eggs all in one basket' syndrome. So in order to best use the time on their hands,
these 4 members struggled to find a name for the new company which would help diverisfy the business.
One prerequisite when searching for a name in this age of the internet is the
availability of domain names. Weeks passed as the 4 searched and struggled to find a suitable name. The list was
designed and names were eliminated. EasyZzz was decided upon because it is catchy and easy to remember. It also
conveyed the trust customers have that their reservations are safe (EasyZzz = Rest Assured) and that they clients will
be happy with the value of their accommodation because of the low cost philosophy (EasyZzz = Sleep Well). Finally, the
'Zzz' of the name is easily recognizable and definitely stands out. The name was born!
The Zach Character
One of the benefits of being based in a university town (Columbia, Missouri is
the home of the University of Missouri) is that there is a good supply of eager, very bright individuals.
Once the EasyZzz name was decided upon, an easily recognizable and friendly
character needed to be created. The kind people in the graphics design department of the University of Missouri
created a small contest for students to create the character after being given a small set of criteria. At the
semester's end many characters were submitted, but one stood out and was, without question, the character of choice.
Kimberlee Belcher was the winner and received an entire summer's worth of work in an effort to further develop the
character.
It was purely ironic that the character was a blonde haired, young boy. Of
course he had to be named, and with the 'Z' being such and important part of the company name, it had to start with 'Z'.
The owner of the company has only one son and the name of that son happened to be 'Zach'. So while the company name and
character development took months to complete, naming the character took less than 5 minutes!
The Zach character will be used throughout the site and also in advertising. He
will be the most reconizable feature of EasyZzz.com, besides the wonderful selection of low priced accommodation of
course!
2003-2005
By the time the development of the character was finalized, the beginning of the
war in Iraq and the 'shock and awe' phase was mostly complete. As that happened, the business for Italy slowly returned
and the 4 were left to return to keep up with the normal business of tending to customers traveling to Italy, leaving
EasyZzz to stay on the back burner. Little by little as time and money permitted, small pieces of EasyZzz were being
developed in the background.
During development for Travel-Italy.com in early Spring of 2005 it was decided
that rolling the structure over to several countries and products on EasyZzz would take place with the goal of full
scale introduction in Fall 2005.
Latest News (July 2005)
As fall approaches, the EasyZzz site is slowly coming together. The overall
site will be functional by fall 2005 with the first phase being hotel owners, vacation owners and bed &
breakfast owners adding their data to the site. Of course this will be an ongoing effort, but as the owners add their
properties, clients will be able to begin making reservations.
The beginning phases of the development of this site are difficult because there
is asset outlay but little if no return. Investment opportunities do exist, so if you are intersted please contact us
to become involved (in any capacity) with this venture.
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